STRATEGY

Standing out in a category where everyone says the same thing isn’t eas… But sometimes, the simplest ideas are the ones that work best.

That said, getting everything to align so they actually happen? That’s the hard part. It took some effort, but we made it happen.

Luckily, the product more than delivered.

The challenge wasn’t just proving it—it was doing it in a way that resonated with Gen Z and repositioned the brand somewhere new: cooler, more aspirational, and, above all, impossible to ignore.

IDEA

We set out to turn something as standard as a product test into something impossible to forget.

So we took Laura Escanes out of her comfort zone and challenged her to do something she had never done before:
bungee jumping.

Why? To prove that Got2b gel could hold through a 122-meter free fall.