STRATEGY

ALDI set out to tackle consumer purchase barriers in a clear and honest way.

So instead of going down the traditional route, we leaned into entertainment, bringing together TV brand ambassadors and our social ambassador, Benja Serra.

IDEA

We created a series of episodes blending humor, credibility and a touch of education.

An original way to break down consumer prejudices by addressing them head-on, openly and without filters but with creativity at the core.