This is Odd | Servicios

In today’s day and age, for a strategy to work it has to resonate with the audience, as well as being disruptive.

We believe in closing the gap between brands and new segments of audiences.

Deep understanding brands. Creating and executing trendsetting communication strategies.

↓

In today’s day and age, for a strategy to work it has to resonate with the audience, as well as being disruptive.

We believe in closing the gap between brands and new segments of audiences.

Deep understanding brands. Creating and executing trendsetting communication strategies.

↓

In today’s day and age, for a strategy to work it has to resonate with the audience, as well as being disruptive.

We believe in closing the gap between brands and new segments of audiences.

Deep understanding brands. Creating and executing trendsetting communication strategies.

↓

In today’s day and age, for a strategy to work it has to resonate with the audience, as well as being disruptive.

We believe in closing the gap between brands and new segments of audiences.

Deep understanding brands. Creating and executing trendsetting communication strategies

↓

In today’s day and age, for a strategy to work it has to resonate with the audience, as well as being disruptive.

We believe in closing the gap between brands and new segments of audiences.

Deep understanding brands. Creating and executing trendsetting communication strategies.

↓

WE UNDERSTAND, FIRST. THEN, WE THINK. THESE ARE OUR STRATEGY SERVICES.

How do we reach new audiences and segments?

What platforms are they on and what moves them?

The basis of a good strategy is to understand, listen and learn from solid sources of information that are different from the rest. Nowadays, being creative is not enough: a strategy has to work. To do so, it has to connect with your audience. And to connect with the audience you have to deeply understand your target.

All our projects start with Deep understanding immersion sessions with the client to

get to know the brand in depth.

How do we reach new audiences and segments?

What platforms are they on and what moves them?

The basis of a good strategy is to understand, listen and learn from solid sources

of information that are different from the rest. Nowadays, being creative is not

enough: a strategy has to work. To do so, it has to connect with your audience.

And to connect with the audience you have to deeply understand your target.

All our projects start with Deep understanding immersion sessions with the client

to get to know the brand in depth.

How do we reach new audiences and segments?

What platforms are they on and what moves them?

The basis of a good strategy is to understand, listen and learn from solid

sources of information that are different from the rest. Nowadays, being

creative is not enough: a strategy has to work. To do so, it has to connect

with your audience. And to connect with the audience you have to deeply

understand your target.

All our projects start with Deep understanding immersion sessions with

the client to get to know the brand in depth.

How do we reach new audiences and segments?

What platforms are they on and what moves them?

The basis of a good strategy is to understand, listen and learn from solid sources of

information that are different from the rest. Nowadays, being creative is not enough: a

strategy has to work. To do so, it has to connect with your audience. And to connect with the

audience you have to deeply understand your target.

All our projects start with Deep understanding immersion sessions with the client to get to

know the brand in depth.

How do we reach new audiences and segments?

What platforms are they on and what moves them?

The basis of a good strategy is to understand, listen and learn from solid

sources of information that are different from the rest. Nowadays, being

creative is not enough: a strategy has to work. To do so, it has to connect

with your audience. And to connect with the audience you have to deeply

understand your target.

All our projects start with Deep understanding immersion sessions with

the client to get to know the brand in depth.

_Brand Positioning

_Customer Journey & CX.

_Benchmarking

_Marketing Mix & 7Ps

_Segments investigation

_Qualitative research (focus groups, interviews)

_Audiences segmentation

_Brand activations and campaigns

_Defining brands’ Tone of Voice

_Content strategies (social media, online and offline).

_Brand Positioning

_Customer Journey & CX.

_Benchmarking

_Marketing Mix & 7Ps

_Segments investigation

_Qualitative research (focus groups, interviews)

_Audiences segmentation

_Brand activations and campaigns

_Defining brands’ Tone of Voice

_Content strategies (social media, online and offline).

_Brand Positioning

_Customer Journey & CX.

_Benchmarking

_Marketing Mix & 7Ps

_Segments investigation

_Qualitative research (focus groups, interviews)

_Audiences segmentation

_Brand activations and campaigns

_Defining brands’ Tone of Voice

_Content strategies (social media, online and offline).

_Brand Positioning.

_Customer Journey & CX.

_Benchmarking.

_Marketing Mix & 7Ps.

_Segments investigation.

_Qualitative research (focus groups, interviews).

_Audiences segmentation.

_Brand activations and campaigns.

_Defining brands’ Tone of Voice.

_Content strategies (social media, online and offline).

_Brand Positioning

_Customer Journey & CX.

_Benchmarking

_Marketing Mix & 7Ps

_Segments investigation

_Qualitative research (focus groups, interviews)

_Audiences segmentation

_Brand activations and campaigns

_Defining brands’ Tone of Voice

_Content strategies (social media, online and offline).

STORYTELLING ROOTED IN AUDIENCE INSIGHTS. THESE ARE OUR CREATIVE SERVICES.

We look for innovative narratives and work on differentiated brand storytelling based

on functionality.

If Little Red Hood had had Tik Tok, the video would start with the wolf eating her.

Creativity with a purpose, always.

Our creative outputs are born in new digital communication formats as well as in

conventional ATL formats.

We look for innovative narratives and work on differentiated brand storytelling

based on functionality.

If Little Red Hood had had Tik Tok, the video would start with the wolf

eating her.

Creativity with a purpose, always.

Our creative outputs are born in new digital communication formats as

well as in conventional ATL formats.

We look for innovative narratives and work on differentiated brand

storytelling based on functionality.

If Little Red Hood had had Tik Tok, the video would start with the wolf

eating her.

Creativity with a purpose, always.

Our creative outputs are born in new digital communication formats as

well as in conventional ATL formats.

We look for innovative narratives and work on differentiated brand storytelling based on

functionality.

If Little Red Hood had had Tik Tok, the video would start with the wolf eating her.

Creativity with a purpose, always.

Our creative outputs are born in new digital communication formats as well as in conventional

ATL formats.

We look for innovative narratives and work on differentiated brand

storytelling based on functionality.

If Little Red Hood had had Tik Tok, the video would start with the wolf

eating her.

Creativity with a purpose, always.

Our creative outputs are born in new digital communication formats as

well as in conventional ATL formats.

_ Storytelling and brand narratives.

_Communication campaigns.

_Spots.

_Copywriting.

_Creative conceptualizing.

_Namings, claims & brand messages.

_New formats.

_ Storytelling and brand narratives.

_Communication campaigns.

_Spots.

_Copywriting.

_Creative conceptualizing.

_Namings, claims & brand messages.

_New formats.

_ Storytelling and brand narratives.

_Communication campaigns.

_Spots.

_Copywriting.

_Creative conceptualizing.

_Namings, claims & brand messages.

_New formats.

_Storytelling and brand narratives.

_Communication campaigns.

_Spots.

_Copywriting.

_Creative conceptualizing.

_Namings, claims & brand messages.

_New formats.

_Storytelling and brand narratives.

_Communication campaigns.

_Spots.

_Copywriting.

_Creative conceptualizing.

_Namings, claims & brand messages.

_New formats.

WE PRODUCE THE CONTENT IN-HOUSE. THESE ARE OUR CONTENT CREATION SERVICES.

D WE PRODUCE THE CONTENT IN-HOUSE. THESE ARE OUR CONTENT CREATION SERVICES.

WE PRODUCE THE CONTENT IN-HOUSE. THESE ARE OUR CONTENT CREATION SERVICES.

Before, only 3 campaigns were carried out per year. Brands now post an

average of 300 pieces of content.

Our In-house social media native content creation team listens, adapts, monitors,

and executes the strategic content plan.

Understanding the language of social media is key to produce meaningful

pieces of content.

We offer solutions to all digital communication needs on social networks.

Before social media’s breakthrough, only 3 campaigns were carried out per year.

Brands now post an average of 300 pieces of content.

Our In-house social media native content creation team listens, adapts, monitors,

and executes the strategic content plan.

Understanding the language of social media is key to produce meaningful pieces

of content.

We offer solutions to all digital communication needs on social networks.

Before social media’s breakthrough, only 3 campaigns were carried out

per year. Brands now post an average of 300 pieces of content.

Our In-house social media native content creation team listens, adapts,

monitors, and executes the strategic content plan.

Understanding the language of social media is key to produce meaningful

pieces of content.

We offer solutions to all digital communication needs on social networks.

Before social media’s breakthrough, only 3 campaigns were carried out per year. Brands now

post an average of 300 pieces of content.

Our In-house social media native content creation team listens, adapts, monitors, and executes

the strategic content plan.

Understanding the language of social media is key to produce meaningful pieces of content.

We offer solutions to all digital communication needs on social networks.

Before social media’s breakthrough, only 3 campaigns were carried out

per year. Brands now post an average of 300 pieces of content.

Our In-house social media native content creation team listens, adapts,

monitors, and executes the strategic content plan.

Understanding the language of social media is key to produce

meaningful pieces of content.

We offer solutions to all digital communication needs on social

networks.

_Execution of content plan.

_Content creation.

_Video Direction & Edition

_Motion graphics.

_Community management.

_Social media Analysis and Metric Reporting.

_Execution of content plan.

_Content creation.

_Video Direction & Edition

_Motion graphics.

_Community management.

_Social media Analysis and Metric Reporting

_Execution of content plan.

_Content creation.

_Video Direction & Edition

_Motion graphics.

_Community management.

_Social media Analysis and Metric Reporting.

_Execution of content plan.

_Content creation.

_Video Direction & Edition

_Motion graphics.

_Community management.

_Social media Analysis and Metric Reporting.

_Execution of content plan.

_Content creation.

_Video Direction & Edition

_Motion graphics.

_Community management.

_Social media Analysis and Metric Reporting.

WE DESIGN THE VISUAL IDENTITY OF YOUR BRAND. THESE ARE OUR DESIGN SERVICES.

We work on design hand in hand with creative conceptualization, always.

We start from symbology and differential identities, understanding the role they

play in the strategic and communicative framework.

Each ‘Story’ is a communication campaign in itself. And each communication

campaign represents the living image of the client.

We work on design hand in hand with creative conceptualization, always.

We start from symbology and differential identities, understanding the role they

play in the strategic and communicative framework.

Each ‘Story’ is a communication campaign in itself. And each communication

campaign represents the living image of the client.

We work on design hand in hand with creative conceptualization, always.

We start from symbology and differential identities, understanding the role

they play in the strategic and communicative framework.

Each ‘Story’ is a communication campaign in itself. And each

communication campaign represents the living image of the client.

We work on design hand in hand with creative conceptualization, always.

We start from symbology and differential identities, understanding the role they play in the

strategic and communicative framework.

Each ‘Story’ is a communication campaign in itself. And each communication campaign

represents the living image of the client.

We work on design hand in hand with creative conceptualization,

always.

We start from symbology and differential identities, understanding the

role they play in the strategic and communicative framework.

Each ‘Story’ is a communication campaign in itself. And each

communication campaign represents the living image of the client.

_Art direction.

_Brand Identity Manuals.

_Logotypes and Imagotypes.

_Graphic design.

_Editorial design.

_Advertising graphics.

_Design of formats on social media.

_Art direction.

_Brand Identity Manuals.

_Logotypes and Imagotypes.

_Graphic design.

_Editorial design.

_Advertising graphics.

_Design of formats on social media.

_Art direction.

_Brand Identity Manuals.

_Logotypes and Imagotypes.

_Graphic design.

_Editorial design.

_Advertising graphics.

_Design of formats on social media.

_Art direction.

_Brand Identity Manuals.

_Logotypes and Imagotypes.

_Graphic design.

_Editorial design.

_Advertising graphics.

_Design of formats on social media.

_Art direction.

_Brand Identity Manuals.

_Logotypes and Imagotypes.

_Graphic design.

_Editorial design.

_Advertising graphics.

_Design of formats on social media.

IF YOU’RE LOOKING FOR PRODUCTION AND SPACE DESIGN SERVICES…

Our sister company is expert in exploring new narratives that inspire spaces

with a resonating meaning.

Our sister company is expert in exploring new narratives that inspire spaces

with a resonating meaning.

Our sister company is expert in exploring new narratives that inspire

spaces with a resonating meaning.

Our sister company is expert in exploring new narratives that inspire spaces with a

resonating meaning.

Our sister company is expert in exploring new narratives that inspire

spaces with a resonating meaning.

_Spaces and Product design

_Event Production

_Spaces and Product design.

_Event Production.

_Spaces and Product design.

_Event Production.

_Spaces and Product design.

_Event Production.

_Spaces and Product design.

_Event Production.

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