AWLAB had a clear target audience: GEN Z. They were looking to become relevant amongst the urban tribes to drive walk-ins at their stores. And for that,  we focused on what moves Gen-Zenders: music.

We dove into the urban scene through music. We launched several brand activations in several locations with live music performances.

We gave a twist to its graphic design through a new creative concept and created content around it for each platform.

AWLAB had a clear target audience: GEN Z. They were looking to become relevant amongst the urban tribes to drive walk-ins at their stores. And for that,  we focused on what moves Gen-Zenders: music.

We dove into the urban scene through music. We launched several brand activations in several locations with live music performances.

We gave a twist to its graphic design through a new creative concept and created content around it for each platform.

AWLAB had a clear target audience: GEN Z. They were looking to become relevant amongst the urban tribes to drive walk-ins at their stores. And for that,  we focused on what moves Gen-Zenders: music.

We dove into the urban scene through music. We launched several brand activations in several locations with live music performances.

We gave a twist to its graphic design through a new creative concept and created content around it for each platform.