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AWLAB

Fashion

Dirección creativa, Creación de contenido, Diseño gráfico,

Marketing Digital, Producción, Brand staging & Set design

 

AWLAB

Fashion

Dirección creativa, Creación de contenido, Diseño gráfico,

Marketing Digital, Producción, Brand staging & Set design

 

AWLAB

Fashion

Dirección creativa, Creación de contenido, Diseño gráfico,

Marketing Digital, Producción, Brand staging & Set design

 

AWLAB

Fashion

Dirección creativa, Creación de contenido, Diseño gráfico,

Marketing Digital, Producción, Brand staging & Set design

 

AWLAB

Fashion

Dirección creativa, Creación de contenido,

Diseño gráfico, Marketing digital, Producción,

Brand staging & Set design.

awlab fondo blanco

AWLAB had a clear target audience: GEN Z. They were looking to become relevant amongst the urban tribes to drive walk-ins at their stores. And for that,  we focused on what moves Gen-Zenders: music.


We dove into the urban scene through music. We launched several brand activations in several locations with live music performances.


We gave a twist to its graphic design through a new creative concept and created content around it for each platform.

AWLAB had a clear target audience: GEN Z. They were looking to become relevant amongst the urban tribes to drive walk-ins at their stores. And for that,  we focused on what moves Gen-Zenders: music.


We dove into the urban scene through music. We launched several brand activations in several locations with live music performances.


We gave a twist to its graphic design through a new creative concept and created content around it for each platform.

AWLAB had a clear target audience: GEN Z. They were looking to become relevant amongst the urban tribes to drive walk-ins at their stores. And for that,  we focused on what moves Gen-Zenders: music.


We dove into the urban scene through music. We launched several brand activations in several locations with live music performances.


We gave a twist to its graphic design through a new creative concept and created content around it for each platform.

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