AWLAB
Fashion
Dirección creativa, Creación de contenido, Diseño gráfico,
Marketing Digital, Producción, Brand staging & Set design
AWLAB
Fashion
Dirección creativa, Creación de contenido, Diseño gráfico,
Marketing Digital, Producción, Brand staging & Set design
AWLAB
Fashion
Dirección creativa, Creación de contenido, Diseño gráfico,
Marketing Digital, Producción, Brand staging & Set design
AWLAB
Fashion
Dirección creativa, Creación de contenido, Diseño gráfico,
Marketing Digital, Producción, Brand staging & Set design
AWLAB
Fashion
Dirección creativa, Creación de contenido,
Diseño gráfico, Marketing digital, Producción,
Brand staging & Set design.
AWLAB had a clear target audience: GEN Z. They were looking to become relevant amongst the urban tribes to drive walk-ins at their stores. And for that, we focused on what moves Gen-Zenders: music.
We dove into the urban scene through music. We launched several brand activations in several locations with live music performances.
We gave a twist to its graphic design through a new creative concept and created content around it for each platform.
AWLAB had a clear target audience: GEN Z. They were looking to become relevant amongst the urban tribes to drive walk-ins at their stores. And for that, we focused on what moves Gen-Zenders: music.
We dove into the urban scene through music. We launched several brand activations in several locations with live music performances.
We gave a twist to its graphic design through a new creative concept and created content around it for each platform.
AWLAB had a clear target audience: GEN Z. They were looking to become relevant amongst the urban tribes to drive walk-ins at their stores. And for that, we focused on what moves Gen-Zenders: music.
We dove into the urban scene through music. We launched several brand activations in several locations with live music performances.
We gave a twist to its graphic design through a new creative concept and created content around it for each platform.
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