Bassols, the top quality bed, bath and hotel linen brand, had until today only one layer, a strong one: "Bassols, since 1790": they needed to make this layer a relevant axis, not only in the product display, but also in the telling of a story. 

What did we do? 

Storytelling.  It was necessary to expand this territory and give it a depth that would connect with the consumer to add value.  

We reworked their brand positioning as a premium brand, and launched a new concept: LIFE IN BALANCE, which celebrates a way of life that goes beyond the physical and cultivates mind, body and soul. This became real through a new visual identity, the design of the website, the narrative of the storytelling and the brand book. 

For Bassols, luxury means giving value to time, it is the savoir faire of life. It is the luxury of the usual, the simple, the humble luxury that cannot be seen, but can be felt. The luxury of the invisible.

Bassols, the top quality bed, bath and hotel linen brand, had until today only one layer, a strong one: "Bassols, since 1790": they needed to make this layer a relevant axis, not only in the product display, but also in the telling of a story. 

What did we do? 

Storytelling.  It was necessary to expand this territory and give it a depth that would connect with the
consumer to add value.  

We reworked their brand positioning as a premium brand, and launched a new concept: LIFE IN BALANCE, which celebrates a way of life that goes beyond the physical and cultivates mind, body and soul. This became real through a new visual identity, the design of the website, the narrative of the storytelling and the brand book. 

For Bassols, luxury means giving value to time, it is the savoir faire of life. It is the luxury of the usual, the simple, the humble luxury that cannot be seen, but can be felt. The luxury of the invisible.

Bassols, the top quality bed, bath and hotel linen brand, had until today only one layer, a strong one: "Bassols, since 1790": they needed to make this layer a relevant axis, not only in the product display, but also in the telling of a story. 

What did we do? 

Storytelling.  It was necessary to expand this territory and give it a depth that would connect with the consumer to add value.  

We reworked their brand positioning as a premium brand, and launched a new concept: LIFE IN BALANCE, which celebrates a way of life that goes beyond the physical and cultivates mind, body and soul. This became real through a new visual identity, the design of the website, the narrative of the storytelling and the brand book. 

For Bassols, luxury means giving value to time, it is the savoir faire of life. It is the luxury of the usual, the simple, the humble luxury that cannot be seen, but can be felt. The luxury of the invisible.

Bassols, the top quality bed, bath and hotel linen brand, had until today only one layer, a strong one: "Bassols, since 1790": they needed to make this layer a relevant axis, not only in the product display, but also in the telling of a story. 

What did we do? 

Storytelling.  It was necessary to expand this territory and give it a depth that would connect with the consumer to add value.  

We reworked their brand positioning as a premium brand, and launched a new concept: LIFE IN BALANCE, which celebrates a way of life that goes beyond the physical and cultivates mind, body and soul. This became real through a new visual identity, the design of the website, the narrative of the storytelling and the brand book. 

For Bassols, luxury means giving value to time, it is the savoir faire of life. It is the luxury of the usual, the simple, the humble luxury that cannot be seen, but can be felt.
The luxury of the invisible.

Bassols, the top quality bed, bath and hotel linen brand, had until today only one layer, a strong one: "Bassols, since 1790": they needed to make this layer a relevant axis, not only in the product display, but also in the
telling of a story. 

What did we do? 

Storytelling.  It was necessary to expand this territory and give it a depth that would connect with the consumer to add value.  

We reworked their brand positioning as a premium brand, and launched a new concept: LIFE IN BALANCE, which celebrates a way of life that goes beyond the physical and cultivates mind, body and soul. This became real through a new visual identity, the design of the website, the narrative of the storytelling
and the brandbook. 

For Bassols, luxury means giving value to time, it is the savoir faire of life. It is the luxury of the usual, the simple, the humble luxury that
cannot be seen, but can be felt.
The luxury of the invisible.