The home world took a turn in 2020

Our homes went from being just houses to being transformed into the new offices, restaurants, gyms,... People and their relationship with the home had changed and somehow Casa Viva wanted to look for that change, gaining presence and connection in the online world while rebuilding its perception and positioning.

What did we do?

Define its content territories and build a new storytelling around people. All this led to a communicative coherence in a much more emotional and empathetic tone that managed to connect with its audience in increasingly digital environments.

As a result of the re-branding, we asked ourselves: What really links people to their homes, what makes a house a home, how much does a home define a person,
and can a home define a person? 

We understood that people have a need to feel represented in their homes, to fill a space with their personality and Casa Viva was willing to champion this idea and make it a reality.

How did we do it?

Translating this personality trait into a more colloquial language led us to the imaginary of people with a "dot". That point that differentiates and characterises each one of us.

What is your point?

We all have a knack for something: a cook's knack, a host's knack, a show-off's knack, a perfectionist's knack, a detail-oriented knack? 

This is the idea behind Hogares con punto, a celebration of all that we are and will be, in our homes and outside them. That's why we wanted to celebrate it in style, turning Casa Viva into the home of all the dots. 

The home world took a turn in 2020

Our homes went from being just houses to being transformed into the new offices, restaurants, gyms,... 
People and their relationship with the home had changed and somehow Casa Viva wanted to look for that change, gaining presence and connection in the online world while rebuilding its perception and positioning.

What did we do?

Define its content territories and build a new storytelling around people. All this led to a communicative coherence in a much more emotional and empathetic tone that managed to connect with its audience in increasingly digital environments.

As a result of the re-branding, we asked ourselves: What really links people to their homes, what makes a house a home, how much does a home define a person, and can a home define a person? 

We understood that people have a need to feel represented in their homes, to fill a space with their personality and Casa Viva was willing to champion this idea and make it a reality.

How did we do it?

Translating this personality trait into a more colloquial language led us to the imaginary of people with a "dot". That point that differentiates and characterises each one of us.

What is your point?

We all have a knack for something: a cook's knack, a host's knack, a show-off's knack, a perfectionist's knack, a detail-oriented knack? 

This is the idea behind Hogares con punto, a celebration of all that we are and will be, in our homes and outside them. That's why we wanted to celebrate it in style, turning Casa Viva into the home of all the dots. 

The home world took a turn in 2020.

Our homes went from being just houses to being transformed into the new offices, restaurants, gyms,... 
People and their relationship with the home had changed and somehow Casa Viva wanted to look for that change, gaining presence and connection in the online world while rebuilding its perception and positioning.

What did we do?

Define its content territories and build a new storytelling around people. All this led to a communicative coherence in a much more emotional and empathetic tone that managed to connect with its audience in increasingly digital environments.

As a result of the re-branding, we asked ourselves: What really links people to their homes, what makes a house a home, how much does a home define a person, and can a home define a person? 

We understood that people have a need to feel represented in their homes, to fill a space with their personality and Casa Viva was willing to champion this idea and make it a reality.

How did we do it?

Translating this personality trait into a more colloquial language led us to the imaginary of people with a "dot". That point that differentiates and characterises each one of us.

What is your point?

We all have a knack for something: a cook's knack, a host's knack, a show-off's knack, a perfectionist's knack, a detail-oriented knack? 

This is the idea behind Hogares con punto, a celebration of all that we are and will be,
in our homes and outside them. That's why we wanted to celebrate it in style, turning Casa Viva into the home of all the dots.

The home world took a turn in 2020.

Our homes went from being just houses to being transformed into the new offices, restaurants, gyms,... 
People and their relationship with the home had changed and somehow Casa Viva wanted to look for that change, gaining presence and connection in the online world while rebuilding its perception and positioning.

What did we do?

Define its content territories and build a new storytelling around people. All this led to a communicative coherence in a much more emotional and empathetic tone that managed to connect with its audience in increasingly digital environments.

As a result of the re-branding, we asked ourselves: What really links people to their homes, what makes a house a home, how much does a home define a person, and can a home define a person? 

We understood that people have a need to feel represented in their homes, to fill a space with their personality and Casa Viva was willing to champion this idea and make it a reality.

How did we do it?

Translating this personality trait into a more colloquial language led us to the imaginary of people with a "dot". That point that differentiates and characterises each one of us.

What is your point?

We all have a knack for something: a cook's knack, a host's knack, a show-off's knack, a perfectionist's knack, a detail-oriented knack? 

This is the idea behind Hogares con punto, a celebration of all that we are and will be, in our homes and outside them. That's why we wanted to celebrate it in style, turning Casa Viva into the home of all the dots.