CUSTO was making its comeback in 2020.

And wanted to become relevant for younger audiences who had heard of Custo before. 

What did we do?

The key was speak to them in their language.

We defined its brand and content territories and created a new creative concept: ONLY IN 2020, an ode to everything that happened in such an unpredictable year and a campaign in which we connected with the younger generation.

CUSTO was making its comeback in 2020.

And wanted to become relevant for younger audiences who had heard of Custo before. 

What did we do?

The key was speak to them in their language.

We defined its brand and content territories and created a new creative concept: ONLY IN 2020, an ode to everything that happened in such an unpredictable year and a campaign in which we connected with the younger generation.

CUSTO was making its
comeback in 2020

And wanted to become relevant for younger audiences who had heard of Custo before. 

What did we do?

The key was speak to them in their language.

We defined its brand and content territories and created a new creative concept: ONLY IN 2020, an ode to everything that happened in such an unpredictable year and a campaign in which we connected with the younger generation.