EF (Education First), aimed to reach out to students in Barcelona and Madrid to offer online and offline studies in their local schools through a campaign. 

What did we do? 

Detect an effective insight to attract the target; those English mistakes that are most common among Spaniards, according to a Cambridge study. 

We carried out a graphic and animation campaign in different areas of both cities. A microtest that challenged potential students to test their skills.

From there, we complemented the campaign with a retargeting campaign that sought to "chase" those who failed the test, drawing the attention of both those who did not pass and those who did pass, who wished they had failed.

EF (Education First), aimed to reach out to students in Barcelona and Madrid to offer online and offline studies in their local schools through a campaign. 

What did we do? 

Detect an effective insight to attract the target; those English mistakes that are most common among Spaniards, according to a Cambridge study. 

We carried out a graphic and animation campaign in different areas of both cities. A microtest that challenged potential students to test their skills.

From there, we complemented the campaign with a retargeting campaign that sought to "chase" those who failed the test, drawing the attention of both those who did not pass and those who did pass, who wished they had failed.

EF (Education First), aimed to reach out to students in Barcelona and Madrid to offer online and offline studies in their local schools through a campaign. 

What did we do? 

Detect an effective insight to attract the target; those English mistakes that are most common among Spaniards, according to a Cambridge study. 

We carried out a graphic and animation campaign in different areas of both cities. A microtest that challenged potential students to test their skills.

From there, we complemented the campaign with a retargeting campaign that sought to "chase" those who failed the test, drawing the attention of both those who did not pass and those who did pass, who wished they had failed.