SuperGood Drinks campaign for tragic optimistic Gen-Z.

Branding campaign, communication strategy, conceptualization and production of commercials and creative pieces for the launch of the new Super Good Drinks product.

If Millennials and Gen-Zs have a tragic-optimistic view of life… Why not create a Super Good News newscast?

Good News Gráfica Super Recovery Drink – ThisisOdd
Good News Gráfica Super Focus Drink – ThisisOdd
Good News Gráfica Super Glow Drink – ThisisOdd
Good News Gráfica Super Energy Drink – ThisisOdd
Good News Gráfica Super Balance & antistress drink – ThisisOdd
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