Iron Source, an Israeli tech start-up, was looking to have a decisive influence on the Mobile World Congress, the most influential exhibition in the connectivity industry.

The aim was to design a stand that, beyond attracting younger attendees and being a meeting point for the gamer community, would stand out from the traditional Mobile stand. 

We designed what we call an oasis in the middle of a trade fair: a fresh and fun space where you can escape from the more corporate world of the event.

Iron Source, an Israeli tech start-up, was looking to have a decisive influence on the Mobile World Congress, the most influential exhibition in the connectivity industry.

The aim was to design a stand that, beyond attracting younger attendees and being a meeting point for the gamer community, would stand out from the traditional Mobile stand. 

We designed what we call an oasis in the middle of a trade fair: a fresh and fun space where you can escape from the more corporate world of the event.

Iron Source, an Israeli tech start-up, was looking to have a decisive influence on the Mobile World Congress, the most influential exhibition in the connectivity industry.

The aim was to design a stand that, beyond attracting younger attendees and being a meeting point for the gamer community, would stand out from the traditional Mobile stand. 

We designed what we call an oasis in the middle of a trade fair: a fresh and fun space where you can escape from the more corporate world of the event.