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VASQUIAT ROOM

Luxury fashion marketplace (fashion and home)

Design and production of corporate spaces


VASQUIAT ROOM

Luxury fashion marketplace (fashion & home)

Design and production of corporate spaces

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In recent years, VASQUIAT has established itself as one of the most powerful and innovative fashion eCommerce in the market, the company wanted to move the experience from the online to the offline world, opening its physical shop in Barcelona.


Together with Andrea Navarro (GCA Architects) and the artist and designer Cristian Herrera, This is Odd has worked on "VASQUIAT ROOM", which, moving away from the usual physical shop, opens its doors as a multifaceted store: a space that adapts 100% and allows us to have all kinds of clothes without conditioning us. For this purpose, a rail has been designed that runs around the perimeter of the premises for the donkeys and shelves, creating a dynamic 360º circuit. For the "taster moment", exclusive to the offline experience, we defined a cubic volume, which, thanks to the materials used, delicately envelops and accompanies this moment. 

What did we do?

We opted to find harmony through singular colours. This balance allows us to present a neutral container that makes products stand out, without giving up unique colours and textures. The new premises reflect the essence of VASQUIAT: luxury, but a rogue luxury, fresh and avant-garde.

In recent years, VASQUIAT has established itself as one of the most powerful and innovative fashion eCommerce in the market, the company wanted to move the experience from the online to the offline world, opening its physical shop in Barcelona.


Together with Andrea Navarro (GCA Architects) and the artist and designer Cristian Herrera, This is Odd has worked on "VASQUIAT ROOM", which, moving away from the usual physical shop, opens its doors as a multifaceted store: a space that adapts 100% and allows us to have all kinds of clothes without conditioning us.For this purpose, a rail has been designed that runs around the perimeter of the premises for the donkeys and shelves, creating a dynamic 360º circuit. For the "taster moment", exclusive to the offline experience, we defined a cubic volume, which, thanks to the materials used, delicately envelops and accompanies this moment. 

What did we do?

We opted to find harmony through singular colours. This balance allows us to present a neutral container that makes products stand out, without giving up unique colours and textures. 

The new premises reflect the essence of VASQUIAT: luxury, but a rogue luxury, fresh and avant-garde.

In recent years, VASQUIAT has established itself as one of the most powerful and innovative fashion eCommerce in the market, the company wanted to move the experience from the online to the offline world, opening its physical shop in Barcelona.


Together with Andrea Navarro (GCA Architects) and the artist and designer Cristian Herrera, This is Odd has worked on "VASQUIAT ROOM", which, moving away from the usual physical shop, opens its doors as a multifaceted store: a space that adapts 100% and allows us to have all kinds of clothes without conditioning us. For this purpose, a rail has been designed that runs around the perimeter of the premises for the donkeys and shelves, creating a dynamic 360º circuit.
For the "taster moment", exclusive to the offline experience, we defined a cubic volume, which, thanks to the materials used, delicately envelops and accompanies this moment. 

What did we do?

We opted to find harmony through singular colours. This balance allows us to present a neutral container that makes products stand out, without giving up unique colours and textures. The new premises reflect the essence of VASQUIAT: luxury, but a rogue luxury, fresh and avant-garde.

VASQUIAT PROVENÇA 10
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